Bajaj Technology Services
Web, UI/UX Design, Testing
1 year
Lead Designer
Project Info
Scope
Bajaj Technology Services, a newly established technology division of Bajaj Finserv, wanted to design and develop a company website that would serve as a key touchpoint for clients to learn about the organization. The website was envisioned as a platform to showcase the company’s offerings, expertise, and success stories.
My Role
I designed the company website and oversaw its development in close collaboration with the developers. In addition, I handled website testing, content management, and authoring to ensure smooth and seamless project execution.
Process
A continuous loop of Requirement gathering and breaking down - Benchmarking - Wire-framing - High Fidelity Designs - Prototyping - User Story Writing - Content Gathering/Management - Authoring - Testing - Deployment - Post Deployment Testing
About Bajaj Technology Services
Bajaj Technology Services, established in 2024 under the Bajaj Finserv umbrella, is a new-age technology services platform from the $100+ billion Bajaj Group, a conglomerate with over a century of legacy in innovation and excellence. The division focuses on delivering cutting-edge AI and digital transformation solutions that empower businesses to evolve, scale, and stay future-ready in an increasingly tech-driven world.
As a newly launched entity, creating a strong digital presence was crucial for Bajaj Technology Services. The company website was envisioned to be the primary touchpoint for clients, a space to communicate the company’s vision, showcase its offerings, expertise and culture, while establishing its position within the broader technology landscape of the Bajaj Group.
Target Audience
The website was designed to connect with a diverse audience that reflects the company’s broad business reach and growth vision. The main target audience groups for this purpose were-
Product companies, startups, and enterprises across sectors and scales
Founders, CXOs, and Product Managers of these organizations
Key strategic and channel partners for technology collaborations
Potential employees across diverse roles and functions
Design Requirements
Look and feel to be more vibrant, engaging and professional as per the target audience.
A stronger focus on AI and enhanced interactivity.
Designed with a minimalistic and clean aesthetic, maintaining clear structure and hierarchy.
Incorporated subtle tech-inspired elements for a modern touch.
Ensured strict adherence to brand guidelines throughout the design.
Seamless responsive design across all devices
Style Guide
We maintained consistency by carefully selecting fonts and color palettes from the brand guidelines. This approach ensured brand coherence, reinforced visual identity, and provided users with a seamless and familiar experience. Additionally, it enhanced usability, improved readability, and created a more intuitive interface.
Impact
The revamped website played a key role in strengthening the company’s digital presence and supporting business growth.
Enhanced brand visibility by effectively showcasing the company’s expertise and capabilities.
Enabled the sales team to attract new clients across India, the Middle East, and the USA.
Improved engagement and viewership through an attractive, interactive, and user-centric interface.
Boosted lead generation via a quick contact form that served both potential clients and prospective employees.
Old Designs or Challenges and their Tackle
Scroll Animation to Introduce the Company
One of the early design ideas was to include a scroll-based animation as an engaging introduction to the company. It was made to tell the story of the company as well as the solutions offered. It added a dynamic and interactive touch to the homepage, helping capture user attention during the brand’s initial launch phase when visibility was still growing.
However, as the company gained traction, the animation was later removed to improve overall user experience. This decision helped reduce excessive scrolling, enhance load time, and significantly boost website performance, ensuring a smoother, more efficient browsing experience.
Homepage Hero Section - Tackling the Legacy Challenge
Presenting the rich legacy of the Bajaj Group on the homepage hero section was an interesting and evolving design challenge. The section went through three major stages before reaching its final form today:
Initial Design: The first version of the hero section did not render as intended across all devices. The layout frequently appeared horizontally stretched on certain screen sizes, leading to inconsistent visual output.
Responsive Redesign in HTML: To resolve the stretching issue, the hero section was redeveloped in HTML, a change that became possible after removing the earlier scroll animation. The new version used 2–3 layered elements: background gradient, images representing the legacy and supporting text. Each layer was carefully positioned for balance, and the responsiveness was fine-tuned through code to ensure a consistent experience across all device sizes. The background gradient was also softened to draw more focus to the imagery and text.
Carousel Implementation: To make the hero section more engaging and interactive, it was transformed into a carousel. The entire banner was built to be fully authorable, allowing easy content updates without deployment dependencies, ensuring long-term flexibility and smoother content management
